Competitor & Market Intelligence
Know exactly where you stand
Three prompts to replace guesswork with an actual competitive read.
Prompt 01
Competitor Intelligence Brief
Research [COMPETITOR NAME] and produce a competitive intelligence brief as if you are a consultant preparing it for their direct rival. Cover: (1) core value proposition in one sentence, (2) their pricing strategy and model, (3) three clear weaknesses visible from public signals, (4) two recent strategic moves and what they signal, (5) the one thing they do genuinely better than anyone else. Be specific and cite your sources.
Knowing your competitor well is a prerequisite for positioning, not a nice-to-have. This forces evidence-based analysis instead of surface-level observation.
Prompt 02
Pricing Positioning Check
I sell [YOUR PRODUCT/SERVICE] at [YOUR PRICE] in INR. My three closest competitors are [COMPETITOR 1], [COMPETITOR 2], [COMPETITOR 3]. Based on publicly available pricing, tell me: where am I priced too high, too low, or correctly positioned. If my pricing doesn't match my actual value delivery, tell me plainly — don't just validate what I already believe.
Most founders either never re-check pricing after launch, or only ask people who'll agree with them. This is built to push back if your pricing doesn't hold up.
Prompt 03
Market Gap Finder
I operate in the [YOUR INDUSTRY/NICHE] market in India, targeting [YOUR CUSTOMER TYPE]. Based on how this market is currently being served, identify three underserved segments or unmet needs that existing players are ignoring or serving poorly. For each, explain why it's underserved and what it would take to serve it well.
Useful before you spend on lead generation — sometimes the gap isn't more leads, it's a segment nobody else is bothering with.
Sales & Follow-Up
The follow-up most people avoid
WhatsApp-first, because that's how Indian B2B actually communicates.
Prompt 04
Quotation Follow-Up Message (WhatsApp)
I sent a quotation to [CUSTOMER NAME] for [PRODUCT/SERVICE] worth ₹[AMOUNT] on [DATE] and haven't heard back. Write a short WhatsApp follow-up message that adds value or new information rather than just asking "any update?" — keep it under 40 words, professional but warm, and end with an easy yes/no question they can answer in one line.
The goal is a message that's easy to reply to, not one more "just following up" that gets ignored. WhatsApp-length by design.
Prompt 05
Objection Handling Script
A prospect said: "[PASTE THEIR EXACT OBJECTION]" in response to my offer of [YOUR PRODUCT/SERVICE] at ₹[PRICE]. Give me three different response angles I could use — one addressing price directly, one reframing value, one asking a clarifying question to understand the real concern behind the stated objection. Keep each under 3 sentences.
Most objections aren't really about price — they're a proxy for something else. This is built to surface the real concern, not just argue the stated one.
Prompt 06
Cold Outreach Opener (LinkedIn or Email)
Write a cold outreach opener to [PROSPECT NAME], [THEIR ROLE] at [THEIR COMPANY]. Reference this specific, genuine detail about them or their company: [RECENT POST/NEWS/ACHIEVEMENT]. Do not open with "I hope this finds you well" or any generic pleasantry. Keep it under 50 words and end with a low-commitment question, not a meeting ask.
Specificity is what separates a message that gets read from one that gets deleted. This forces a real detail, not a mail-merge field.
Pipeline & CRM Visibility
See what's actually happening
For when the real pipeline lives in your head, not your CRM.
Prompt 07
Weekly Pipeline Review
Here is my current open pipeline: [PASTE LIST — CUSTOMER, VALUE, STAGE, LAST CONTACT DATE FOR EACH]. Identify: (1) deals that have gone quiet for 14+ days with no follow-up, (2) deals stuck in the same stage for too long, (3) the three deals I should prioritise this week and why, (4) any deal that looks unlikely to close and should probably be marked lost.
Turns a messy list into a structured Monday-morning review in under a minute. Works even if your "pipeline" is currently a WhatsApp chat history.
Prompt 08
Deal Risk Assessment
Assess this specific deal: [CUSTOMER], value ₹[AMOUNT], currently at [STAGE], last meaningful contact was [WHEN], and here's what I know about their decision process: [DETAILS]. On a scale of likely-to-close-this-month to likely-dead, where does this sit, and what is the single most important next action to move it forward or confirm it's dead?
Forces an honest read on deals you've been quietly hoping will close without doing anything differently.
Prompt 09
Messy Notes to Clean CRM Entry
Here are my raw, unstructured notes from a client call: [PASTE NOTES]. Convert this into a clean CRM entry with these fields: Contact name, Company, Deal value, Current stage, Key pain point mentioned, Objections raised, Next action, Next action date. If any field is genuinely unclear from my notes, mark it "needs follow-up" rather than guessing.
The gap between "I have notes" and "my CRM is usable" is almost always this exact conversion step, which people skip because it's tedious.
Customer Retention
The revenue you already have
Existing customers are cheaper to keep than new ones are to win.
Prompt 10
Post-Sale Check-In Message
[CUSTOMER NAME] purchased [PRODUCT/SERVICE] from us [TIME PERIOD] ago. Write a genuine check-in message — not a disguised upsell — asking how it's going and whether they're facing any issues. Keep it under 35 words, warm, and easy to reply to with a one-line answer.
A check-in that's obviously trying to sell something gets ignored. This one is designed to actually get a reply, which is where the retention conversation starts.
Prompt 11
Win-Back Message for a Quiet Customer
[CUSTOMER NAME] was a regular customer but has gone quiet for [TIME PERIOD]. Their last purchase was [DETAILS]. Write a win-back message that doesn't guilt-trip them for going quiet, references something specific about their past experience with us, and gives them one clear, low-pressure reason to re-engage.
Most win-back attempts either apologise too much or push too hard. This is calibrated to feel like a genuine reconnect, not a re-sell.
Prompt 12
Referral Ask Script
[CUSTOMER NAME] recently told me [POSITIVE FEEDBACK THEY GAVE]. Write a short message asking if they know anyone else who might benefit from [YOUR PRODUCT/SERVICE] — make it feel like a natural extension of their own positive comment, not a transactional ask, and make it easy to say no without awkwardness.
The best time to ask for a referral is right after genuine positive feedback — this turns that moment into a specific, low-friction ask instead of letting it pass.
Planning & Reviews
Turn targets into actual weeks
An annual number is not a plan. This is.
Prompt 13
90-Day Revenue Plan
My revenue target for the next 90 days is ₹[AMOUNT]. My current average deal size is ₹[AMOUNT] and my typical close rate from qualified lead to customer is roughly [PERCENTAGE]%. Break this target into: monthly milestones, the number of qualified leads I need per month to hit it, and three concrete weekly actions I should be doing consistently to stay on track.
The math is simple but almost nobody does it — this turns an abstract target into a number of leads and actions you can actually check yourself against weekly.
Prompt 14
Weekly Sales Review Agenda
Create a fixed weekly sales review agenda for [ME / MY TEAM OF X PEOPLE] covering: pipeline movement since last week, deals won and lost with the real reason why, ageing opportunities needing attention, this week's top 3 priorities, and one blocker that needs resolving. Keep it to questions we can answer in under 20 minutes.
A fixed structure means reviews stop depending on whoever remembers to bring it up, and stop only happening after a bad month.
Prompt 15
Monthly Business Health Check
Give me an honest business health check across five areas based on this month's numbers: [PASTE KEY NUMBERS — REVENUE, NEW CUSTOMERS, CHURN, CASH POSITION, ETC]. For each area, tell me if it's healthy, a warning sign, or a real problem — and if it's a problem, what the most likely root cause is, not just the symptom.
Built to resist the tendency to only look at the numbers that feel good. Ask it to be blunt — it will be, if you tell it to.
Team, Productivity & Visibility
Get out of the founder bottleneck
Delegate better, prep faster, and build visibility that isn't dependent on you.
Prompt 16
Delegation Brief Writer
I need to hand off this task to a team member: [DESCRIBE THE TASK ROUGHLY, IN YOUR OWN WORDS]. Turn this into a clear delegation brief with: the specific outcome expected, the deadline, what "done well" looks like, what decisions they're empowered to make on their own versus what needs my sign-off, and any context they'd need that I haven't mentioned.
Most delegation fails because the brief lives entirely in the founder's head. This forces the details out before the handoff, not after it goes wrong.
Prompt 17
Meeting Prep Summary
I have an important meeting with [PERSON/COMPANY] about [PURPOSE OF MEETING] in [TIMEFRAME]. Here's what I know about them: [BACKGROUND]. Prepare: three questions I should ask them, two objections or concerns they're likely to raise, and one clear outcome I should aim to walk away with.
Five minutes of structured prep beats an hour of unstructured worry the night before.
Prompt 18
Priority Triage for a Messy To-Do List
Here's my current to-do list, in no particular order: [PASTE LIST]. Rank these by actual business impact, not urgency or how loud the request was. For each item, tell me if it's a "do this week," "delegate," or "this can wait a month with no real cost."
Separates what feels urgent from what actually moves revenue — the two are less correlated than most founders' calendars suggest.
Prompt 19
Founder LinkedIn Post from a Business Learning
Turn this business experience into a LinkedIn post: [DESCRIBE WHAT HAPPENED AND WHAT YOU LEARNED, ROUGHLY]. Write it in a direct, specific, first-person voice — no generic "here's what I learned" openers, no motivational-poster language. Ground it in the actual specific detail of what happened, not a vague lesson.
Specificity is what makes a founder post land — a real detail beats a generic takeaway every time. This is built to keep the actual story, not sand it down into a platitude.
Prompt 20
Customer Win Case Study
Turn this customer story into a short case study: customer is [CUSTOMER/INDUSTRY, ANONYMISED IF NEEDED], their problem was [PROBLEM], we helped by [WHAT YOU DID], and the result was [OUTCOME, WITH A REAL NUMBER IF POSSIBLE]. Write it in under 150 words, structured as Problem → Approach → Result, in plain language a prospect would actually read.
A real case study with a specific number beats a testimonial quote almost every time — this gets you a usable draft from the raw facts in under a minute.
Why is this free? Paid prompt packs for Indian SMEs typically cost ₹500–₹2,000 as a one-time PDF download. LLMTools.in makes money from the tools directory and India AI Brief newsletter, not from gatekeeping prompts — so there's no reason to paywall this page. If you find these useful, the best thing you can do is subscribe to the newsletter or check out the SME tools guide for the software side of what these prompts help you plan.
FAQ
Questions before you start
What are the best free AI prompts for Indian business owners?
The most useful business AI prompts cover competitor research, quotation follow-up, pipeline review, customer retention and 90-day planning — the areas where Indian SMEs typically lose revenue to poor visibility rather than lack of leads.
Can AI prompts replace a CRM for small businesses?
No. These prompts help you think through follow-ups, reviews and planning, but you still need somewhere to track quotations and next actions — even a simple spreadsheet. Prompts assist the thinking; they don't replace the tracking system.
Are there paid alternatives to these free business prompts?
Yes — several paid prompt packs and toolkits exist for Indian SMEs, typically priced ₹500 to ₹2,000 as a one-time download. This page covers the same core areas for free, with no download or signup required.