68% of Indian callers hang up after 2 minutes of IVR menus — every dropped call is a lost sale or unresolved complaint
Replace Your IVR Now ↓
No More "Press 1 for Hindi" · Natural Conversation · 24/7

Replace Your IVR with a
Voice AI that Speaks Hindi.

Indian callers hate IVR menus — and they vote with their patience. Build a conversational AI voice bot using Sarvam AI's natural-sounding Hindi, Tamil, Telugu TTS and STT. It understands what callers actually say and responds naturally, not with robotic press-1 menus.

80%
Cost Reduction
₹45K
Saved Per Month
24/7
Always Available
See Every Tool — Free Trials Available → View 5-Step Workflow
Hindi · Tamil · Telugu · Kannada Natural Conversation — No Menus Exotel Integration Indian Accents Understood
68%
Caller drop-off on IVR menus
Nearly 7 in 10 Indian callers hang up when they hit a complex IVR. Each dropped call is a lost sale or an unresolved issue that becomes a complaint — or a chargeback.
₹28K/mo
Avg cost per call centre agent
Salary, PF, training, attrition. An AI voice bot handles the same volume for ₹2,000–5,000/month. It never calls in sick, never asks for a raise, and never quits during Diwali season.
2am
When your customers call with problems
Indian consumers shop at night. Complaints do not wait for business hours. An AI bot that resolves "mera order kahan hai?" at 2am turns a frustrated customer into a loyal one.

Your IVR is driving customers away.

"Press 1 for Hindi, Press 2 for English" was frustrating in 2010. In 2026 it is a competitive liability. Brands with conversational AI answer instantly, in the caller's language, understanding natural speech.

Swiggy, OYO and Dunzo already use Exotel-powered voice automation. This technology is now accessible to any Indian SME at a fraction of the cost of a call centre team.

Without AI
With AI Voice Bot
Press 1 for billing...
Understands natural speech
68% hang up in frustration
Under 10% drop-off rate
Offline after 8pm
Answers at 2am in Hindi
Rs 28K+ per agent per month
Rs 2,000-5,000 per month total
Lost sales from dropped calls
80%+ queries resolved by AI

The 5-Step Workflow

Setup: 1-2 days
1
Step One — 30 minutes
Get a Cloud Business Phone Number with Exotel
Sign up with Exotel — India's leading cloud telephony platform used by Swiggy, OYO and Dunzo. Get a virtual number, full API access, inbound and outbound calling, and their SmartConnect no-code voice bot builder. Free trial: 1,000 minutes. Paid plans from Rs 1,000 per month. This is the telephony backbone everything else runs on.
ExotelCloud NumberIVR API
2
Step Two — 2 hours
Map Your Call Flows and Write Scripts in Hindi
List the top 5 reasons customers call — order status, complaints, pricing, locations, payments. Write each response in your target language first. Use Sarvam AI to help draft natural-sounding scripts: "Write a natural Hindi conversation for a customer asking about order delivery status." Keep each bot response under 25 words — brevity is critical for voice.
Sarvam AICall Flow DesignHindi Scripts
3
Step Three — Half day
Connect Sarvam AI Speech APIs — STT and TTS
The core loop: (1) Caller speaks, Exotel streams audio, Sarvam STT converts to text in real time. (2) Text goes to Sarvam AI chat for intent detection and response. (3) Response goes to Sarvam TTS, produces natural Hindi or Tamil voice audio, plays back to caller. For non-technical teams, Exotel SmartConnect is a drag-and-drop no-code voice bot builder that connects to Sarvam AI without any code.
Sarvam STTSarvam TTSExotel SmartConnectn8n
4
Step Four — 2 hours
Connect Your Business Data for Live Lookups
When a caller asks "Mera order kahan hai?", the bot needs to look up their order live. n8n connects your Shopify, WooCommerce, Google Sheets or custom database to the call flow. When order status intent is detected, n8n queries your database by phone number and returns the live result to Sarvam AI, which phrases a natural response in the caller's language. Same pattern works for appointments, payments, and store locations.
n8nShopify APIGoogle SheetsDatabase Lookup
5
Step Five — Ongoing
Human Escalation, Analytics, and Improvement Loop
Any call the bot cannot handle: "Main aapko ek agent se connect kar rahi hoon" — Exotel transfers instantly. After each call, Sarvam AI generates a summary of intent, outcome and sentiment that logs to Google Sheets. Review weekly, add new intents the bot struggled with. Most businesses go from 60% to 85% auto-resolution by month 2 of live operation.
Exotel TransferCall AnalyticsGoogle Sheets

Every Tool You Need

Free trials on all primary tools
Sarvam AIAPI
Voice AI — STT and TTS for India

India's AI unicorn. The most natural-sounding Hindi, Tamil, Telugu and Kannada TTS voices available, with regional accent options. STT handles Indian-accented speech and Hinglish code-mixed conversations accurately in real time. The intelligence and voice of your entire bot.

Used in: Steps 2, 3 and 5
Pay per API callTry Now
ExotelFree Trial
Cloud Telephony — India's No.1 Platform

India's leading cloud telephony platform used by Swiggy, OYO, Dunzo and Zepto. Provides virtual numbers, inbound and outbound calling, API access, and SmartConnect no-code voice bot builder. Free trial includes 1,000 minutes. The telephony backbone your bot runs on.

Used in: Steps 1, 3 and 5
From Rs 1,000 per monthFree Trial
n8nFree
Automation — Bot Logic Orchestration

Open-source automation platform. Orchestrates the real-time call flow: Exotel webhook to Sarvam STT to intent detection to database lookup to Sarvam TTS to audio response. Self-host on a Rs 500 per month VPS for full DPDP compliance — all customer call data stays in India.

Used in: Steps 3 and 4
Free — self-hostedTry Now
BhashiniFree
Govt AI — Free Indian Language APIs

Government of India's free multilingual AI platform built by MeitY. Free STT and TTS APIs for 12 or more Indian languages. Slower than Sarvam AI but completely free — ideal for bootstrapped businesses starting out or cost-sensitive use cases. A strong fallback option.

Alternative to Sarvam AI in Steps 3 and 5
Free foreverAccess Free
Krutrim AIAPI
Alt Indian AI — Hindi Language Model

Ola's Made-in-India AI with strong Hindi and South Indian language support. A good alternative for intent detection in voice workflows, particularly strong on Hinglish. Use alongside Sarvam AI for A/B testing intent handling accuracy on your specific call types.

Alternative for intent detection in Step 3
API pricingTry Now
Google SheetsFree
Call Analytics — Performance Dashboard

Every call logged automatically: caller number, intent detected, response given, outcome resolved or escalated, and duration. Your dashboard for measuring bot performance week over week. Shareable with your operations team without any additional software or login requirements.

Used in: Steps 4 and 5
Free foreverOpen Free
Murf AIFreemium
🎤 AI Voice · Indian Language TTS

Professional AI voiceover in Hindi, Tamil, Telugu and more Indian languages. Used by creators and businesses across India for IVR messages, explainer videos and brand voiceovers. 20+ natural-sounding Indian language voices. Free tier available.

Use for: Step 2 — Writing and voicing Hindi call scripts
Free + Paid plansTry Free →
ElevenLabsFree Tier
🎤 AI Voice · Realistic Voice Cloning

Most realistic AI voice generation globally. Clone your own voice or use pre-built voices for consistent brand audio. Ideal for English-primary IVR, customer-facing recordings and multilingual content at scale. Free tier: 10,000 characters/month.

Use for: Step 2 — English and Hinglish voice scripts
Free · then $5/moTry Free →
80%
Call cost reduction
10 sec
Avg call answer time
85%
Queries resolved by AI
24/7
Always available

Common Questions

Do I need a developer to build this?
For the no-code route: use Exotel SmartConnect with Sarvam AI API. A non-technical founder can set up a basic bot in 1 to 2 days following this guide. For the full workflow with live database lookups for order status and similar queries, someone comfortable with n8n is helpful — it requires basic JSON knowledge but no programming background.
What is the full monthly cost?
Exotel starter plan at Rs 1,000 to 2,000 per month, plus Sarvam AI API at Rs 500 to 1,500 depending on call volume, plus n8n self-hosted at around Rs 500 per month VPS equals approximately Rs 2,000 to 5,000 per month total. Compare that to one call centre agent at Rs 20,000 to 35,000 per month including all overheads. The calculation is immediate.
How does the bot handle regional accents and dialects?
Sarvam AI's STT is specifically trained on Indian speech — including regional accents, Hinglish and Tanglish code-mixing, and the fast casual speaking styles typical of support calls. It outperforms global STT tools from Google and AWS on Indian accents, particularly for Tier 2 and Tier 3 city callers who are often the most underserved by traditional IVR systems.
What happens when the AI misunderstands a caller?
Configure a graceful confusion handler: "Maafi chahta hoon, main samjha nahi. Kya aap dobaara bol sakte hain?" After two failed attempts, the bot escalates to a human agent via Exotel call transfer and logs the failed intent for your weekly review. Callers never hit a dead end — there is always a clear path to a human agent.

68% of your callers are
already hanging up.

Every dropped call is a lost sale or an unresolved complaint. Callers who get instant answers in their language become loyal customers. Replace your IVR today with a free trial.

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